Cocktail Revivers Club was created as a modern neighborhood bar in Prague. The brief was to develop both a gastronomic concept and a brand identity for a place that feels easygoing, honest and real. In a hospitality scene full of overcomplicated or undefined concepts, the aim was to strip things back and focus on perfecting the essentials. A bar that feels easy to walk into, where it does not matter what you wear or who you come with. Whether alone, on a date or with friends, the experience stays the same. Great hospitality, a relaxed atmosphere, honest cocktails, proper music and no bullshit.

Club isn’t meant simply as a bar; it also represents a community of like-minded individuals within the hospitality industry. It is made up of curious and driven people, focused on growth and continuous improvement. Rather than competing with one another, the goal is to grow together through open dialogue, sharing knowledge, experience and even mistakes.

Bar or Club, delicious drinks are non-negotiable. The beverage program is intentionally narrow and uncompromising in quality. Built on the idea that great drinks do not need to shout. There is no unnecessary complexity or performance. Just genuinely tasty cocktails served in beautiful glassware. And yeah… a cocktail umbrella? Why not!

The cocktail list is designed to be understandable and approachable, but never boring. It is built around three parts. Twists on classics, seasonal revivals of forgotten recipes and a non alcoholic selection crafted with the same level of care. Every cocktail earns its place and follows one simple rule — to support the fun, laid-back atmosphere of the bar.

The brand identity builds on the story of the classic Corpse Reviver cocktail family, created to bring the dead back to life. This narrative, paired with the iconic warning by legendary bartender Harry Craddock that four or five of these taken in quick succession will unrevive the corpse again, naturally connects with Czech humor — a bit dark, ironic, and satirical.

The logo is constructed from three main elements. A hand drawn symbol by Michael Boček. The name Cocktail Revivers set in a blackletter typeface referencing the story of the drink. And the word Club styled as a graffiti tag, symbolizing the neighborhood nature of the bar. A neutral black and white palette lets the real color come from the atmosphere of the bar itself — people, drinks, light and the energy.

The result is a bar that feels effortless but intentional. A place built on honesty, fun and community. Not just somewhere to drink, but somewhere to belong.